news and events
Harvard Management Update: Interview about persuasion
Associations Now magazine: Feature article entitled “Idea Champions”
Soundview Executive Book Summaries: Chosen as "Best Business Book of the Month. Executive summary of The Art of Woo more info
Google: Presentation to a Google leadership group in New York
Center City Proprietors’ Association: March 4, 2008 more info
Happy Coaches: Webinar on persuasion more info
Harvard Management Update: Feature article entitled "Take a Strategic Approach to Persuasion"
SAP Business Insights: Article by Richard Shell and Mario Moussa entitled "10 Questions for Would-Be Wooers"
Charlotte Observer: Front page article entitled "Author sells Power of Persuasion: Richard Shell, Who Wrote 'The Art of Woo,' Shares How You Can Get Your Ideas At Work Translated Into Action."
Arrive, the Amtrak magazine Feature article on persuasion
New York Post, October 22 , 2007—An interview with Mario Moussa for the New York Post's 60 Seconds With Column. full article
Daxle.net: Podcast interview about The Art of Woo. listen
Strategic Health Care Marketing : an article in the Read it Today column