articles and presentations
2008
February
Associations Now magazine: Feature article about “Idea Champions”
Soundview Executive Book Summaries: Chosen as "Best Business Book of the Month." Executive summary of The Art of Woo more info
March
Center City Proprietors’ Association: March 4, 2008 more info
May
Happy Coaches: Webinar on persuasion more info
July
Harvard Management Update: Interview about persuasion entitled "Take a Strategic Approach to Persuasion"
SAP Business Insights: In this article, Mario Moussa and Richard Shell have 10 questions for Would Be Wooers to help prepare for any idea-selling encounter. read the article
November
Arrive, the Amtrak magazine Feature article on persuasion
2007
October
New York Post, October 22 , 2007—An interview with Mario Moussa for the New York Post's 60 Seconds With Column. full article
December
Daxle.net: Podcast interview about The Art of Woo. listen
Strategic Health Care Marketing: an article in the Read it Today column