G. Richard Shell and Mario Moussa
(Portfolio/Penguin)

news and events

2008

January

Harvard Management Update: Interview about persuasion

February

Associations Now magazine:  Feature article entitled “Idea Champions”

                 read the article

Soundview Executive Book Summaries:  Chosen as "Best Business Book of the Month. Executive summary of The Art of Woo  more info

Google: Presentation to a Google leadership group in New York

March

Center City Proprietors’ Association: March 4, 2008  more info

May

Happy Coaches:  Webinar on persuasion   more info

July

Harvard Management Update: Feature article entitled "Take a Strategic Approach to Persuasion"

SAP Business Insights: Article by Richard Shell and Mario Moussa entitled "10 Questions for Would-Be Wooers"

Charlotte Observer: Front page article entitled "Author sells Power of Persuasion: Richard Shell, Who Wrote 'The Art of Woo,' Shares How You Can Get Your Ideas At Work Translated Into Action."

November

Arrive, the Amtrak magazine  Feature article on persuasion

 

2007

October

New York Post, October 22 , 2007—An interview with Mario Moussa for the New York Post's  60 Seconds With  Column.         full article

December

Daxle.net: Podcast interview about The Art of Woo.   listen

Strategic Health Care Marketing : an article in the Read it Today column 

                                                       full article