links
Strategic Persuasion Program
http://executiveeducation.wharton.upenn.edu/oe/program_info.cfm?ProgID=71E5F4A9-1125-191A-F0D8A0B6DBB72B62
Mario Moussa
http://www.cfar.com/html/aboutcfar_op_moussa.html
G. Richard Shell
http://www.wharton.upenn.edu/faculty/shellric.html
CFAR
http://www.cfar.com