what others are saying about "the art of woo"
"Shell and Moussa have done something remarkable here, turning a mysterious, intuitive art into a clear, systematic science. In the process, “Woo” has become a certifiable “Wow!”.
Robert B. Cialdini, bestselling author of "Influence: Science and Practice
"The Art of Woo is a fascinating book teaching something that is the heart and soul of financial services: how to pitch for, gain, and maintain the long-term client relationships that are the keys to success. This book is essential reading for anyone trying to get head of the pack in our competitive, global marketplace."
Robert Wolf, Chairman & CEO, UBS Group Americas
“Having good ideas is one thing, but having the persuasion and political skills to win support for them is quite another. In The Art of Woo, Shell and Moussa use compelling, real-world examples and psychological insights that can help anyone develop these skills. Woo is about getting people not merely to accept, but to embrace your initiatives.”
Michael Wheeler, Professor, Harvard Business School.
"I really enjoyed this book. Richard Shell and Mario Moussa have written an easy-to-read, practical work that delivers a key message about effectiveness in business: when you are trying to persuade someone, it is not about you alone but rather about the connection you establish between you and your listener. The Art of Woo is required reading for anyone who has great ideas but has difficulty selling them."
Paul Zeven, CEO, Philips North America